Creative Direction — Art Direction — Design
Leveraging a diverse background in Luxury Fashion and Technology to create holistic brand experiences across platform, web, print, photo, video and environment.
October’s Very Own
Moët & Chandon
OCTOBER’S VERY OWN
Driving two years of growth for the Canadian brand founded by Aubrey “Drake” Graham, Oliver El-Khatib and Noah “40” Shebib. Senior Art Director leading brand strategy, concept development, digital experiences and directing photo / video teams for integrated campaigns.
Art Direction and Design for the irreverant, postmodern Paris fashion collective founded by Demna Gvasalia.
Campaign Direction for a collaborative shoe between Puma, MCM and rising superstar Mikey Williams.
Showcasing the artists, designers, brands, events and musicians shaping tomorrow’s culture for the global editorial platform.
OCTOBER’S VERY OWN DIGITAL
A new digital experience for October’s Very Own across web, mobile, platform and newsletters.
EBAY TOP STAR
Special invitation for the launch of Ebay’s VIP sneaker-collector loyalty program providing access to rare, unique coveted pairs through curated collections, personalized support and invitations to events.
Identity & UX/UI design for a luxury fashion ecommerce platform bringing together product feeds from the best concept stores and luxury retailers in the world.
TO SEEK ANOTHER TITLE
Premiere lookbook for Parisian label To Seek Another Title shot at Le Centquatre. Haussmann architecture serves as a contextual frame for a collection that juxtaposes workwear silhouettes against luxury tailoring fabrics.
SENSE OF PLACE
Limited print series featuring some of the most influential works associated with the Land Art movement from American and International artists between 1968 — 1994.