Simulation Simulacra brings Jean Baudrillard’s seminal work on semiotics, media, reality and visual culture to a contemporary audience.  

Expressive, distorted humanist typography emulates Baudrillard’s description of a model evolved past its reference. Full spread imagery connects concepts to current events, experiences and phenomena, and the French theorist’s penchant for ordered lists is expanded into multiple page series, emphasizing key stages in the evolution from reality to hyperreality.