OCTOBER’S VERY OWN
October’s Very Own is a story about the Canadian Dream. Established in 2008 by founders Aubrey “Drake” Graham, Oliver El-Khatib and Noah “40” Shebib, OVO® shares Canadian culture and style to the world through the unique point of view of musicians, artists, entrepreneurs and athletes.
CAMPAIGN
Concept ︎︎︎ Production ︎︎︎ On-Set Direction ︎︎︎ Launch
Concept ︎︎︎ Production ︎︎︎ On-Set Direction ︎︎︎ Launch
OVO® / AVANTI ︎︎︎ AMIR OBÈ
OVO® SEASONAL
OVO® / NBA ︎︎︎ CHIEF KEEF — OVO® / NFL ︎︎︎ LIL WAYNE & BENNY THE BUTCHER
OVO® / PORTER-YOSHIDA & CO ︎︎︎ SKENG
OVO® / MIKE TYSON
WAYNE GRETKZY FOR OVO® 
OVO® / BAPE ︎︎︎ FUTURE — OVO® WOMENS ︎︎︎ JASMINE TOOKES — OVO® / BAPE ︎︎︎ ZACK BIA
OVO® OUTERWEAR
OVO® OUTERWEARECOMMERCE & DIGITAL EXPERIENCE
︎︎︎ Lead the re-development of the OVO® Online experience
︎︎︎ Lead the re-development of the OVO® Online experience
︎︎︎ Manage weekly site preparation for releases
DESKTOP LANDING
DESKTOP PLP - EXPLORE VIEW
DESKTOP PLP - 4 GRID VIEW
DESKTOP PDP
MOBILE PDP
MOBILE NEWSLETTER